765: Done For You Podcasting: Supercharge Your Podcast Using Video, Social Media, and Personal Communication

Is your podcast nearing death's door? Are you scrambling to find ways to spice things up? Fear not... the opportunity is here to breath new life to your dying podcast.

Building a podcast can feel like shouting into the void at times, especially when growth is slow and it’s hard to tell if anyone’s listening. Today, Robert discusses the common challenges podcasters face, such as equipment issues and uncertainty about the format of their show. He emphasizes the importance of keeping a consistent posting schedule and not getting discouraged by initial setbacks, as the average podcast often dies after just six episodes.

Quotes

“The simple solution for where you're stuck right now is to keep moving, to keep going forward.” - Robert Plank

“Don't compare yourself to these big, huge, mega podcasters. There's a lot going on behind the scenes with them that you do not see or know about.” - Robert Plank

“You can create a podcast episode one time and enjoy benefits from it forever. Maybe in little doses from this social post, that social post, that email, and that tweet, but so many things piling up for months or years to come.” - Robert Plank

Takeaways

02:27 Adopting a "proof of concept" mindset can help podcasters start small and gradually build up their offerings, such as by selling ads at a lower price point.

03:26 Consistent podcast posting is crucial to avoid the "pod fade" phenomenon, where the average podcast dies after just six episodes.

12:17 Leveraging video and social media platforms like YouTube can expand a podcast's reach and visibility.

25:06 Creating podcast notes and social graphics can help repurpose content, improve search engine optimization, and increase engagement.

34:52 Following up with past guests and compiling best content into a mini-book or compilation can provide additional value and exposure for the podcast.

Resources

Podcast: Play in new window | Download (Duration: 36:48 — 33.9MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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