767: Rethink Academy: Understand Your Market to Build a Coaching Business and Achieve Passive Income with Jason Osborn

One of the challenges in digital marketing strategy is to create a personalized approach to all clients. How can you possibly personalize an approach to all of your different customers? In this digital age, using social media and other online platforms can be a curse or a blessing to businessmen.

Jason Osborn is a highly accomplished speaker, coach, and consultant in the fields of digital marketing and mindset. As the co-founder of ReThink Academy, he helps entrepreneurs and businesses pivot their marketing strategies to succeed in the online space. Today, Jason discusses the shift to online marketing due to the current global situation, emphasizing the need for businesses to adapt and the benefits of expanding their reach through digital platforms.

Quotes

“Being able to market yourself online and promote what you're doing makes the world your oyster right now. People are understanding this more and more, and it completely lifts the geographical boundaries for a lot of businesses.” - Jason Osborn

“A lot of businesses that didn't pivot just went under. However, those that pivoted really well have seen their business soar.” - Jason Osborn

“If you can add value, people will see you as someone genuine, there to help and add value to them. When they have a clear understanding of the main thing you're able to help them achieve or solve, it changes the game for them.” - Jason Osborn

Takeaways

01:06 Businesses need to pivot their marketing strategies and embrace online platforms to succeed in the current global climate.

11:44 Providing value and building genuine relationships with potential clients is more important than just making sales.

14:14 Positioning yourself as a unique and specialized expert in your field can help you stand out in a crowded market.

15:19 Getting that first customer is about leading with value, having conversations, and understanding their needs, even if it means starting with a lower price point.

25:44 Patience and a long-term mindset are crucial when starting a new business or transitioning to online marketing.

Resources

Podcast: Play in new window | Download (Duration: 27:18 — 25.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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