769: Power Tribes, Certification Programs, and Scaling Your Coaching Business with Mitch Russo

Are you looking to revamp your marketing results? Do you want to know the secret to getting the attention of the right audience who you want to sell your products to? If you believe that you have a product or service that causes transformation in others, be ready to teach someone to that same transformation and get the same results as you, and build a Power Tribe!

Mitch Russo is a successful entrepreneur who has built a 25 million+ business. He is the author of the book "The Invisible Organization" and the host of "The Tribe Builders" podcast. Today, Mitch discusses his new SaaS platform called "Client Folio," which is designed to help coaches and consultants streamline their client management and session workflow. He shares how he created the platform based on his own needs as a coach, focusing on features like goal tracking, accountability, and seamless note-taking and homework delivery.

Mitch has partnered with multiple businesses like Tony Robbins and Chet Holmes to get certifications and creating business breakthroughs in their respective businesses. With his years of experience, he has become the expert to guide in your business to get the outcome that you truly yearn for!

Quotes

“Nobody really fails until they quit. My goal in talking to people is to help them understand that every time they fail, it's a step in a journey in a direction that they need to go.” - Mitch Russo

“It's best for the person who creates it to not only use it but also understand how customers are using it. I think it's important to stay involved in the beginning cycles, and then it's much easier to pass it off.” - Mitch Russo

“The obvious thing is that if you look at some of these code certifications, most people pay once, get certified, and they're done. We advise our clients to certify every year.” - Mitch Russo

Takeaways

07:13 Mitch created a coaching platform called Client Folio to streamline his own workflow and help other coaches manage their client sessions more efficiently.

14:25 Staying involved in the early stages of a new product or service is crucial to fully understand customer needs and ensure a smooth transition when handing off to others.

19:38 Certification programs can be a powerful way to generate multiple streams of recurring revenue for a business, by leveraging a network of certified partners as a sales force.

23:37 Building a sense of community and culture around a certification program can help ensure the right people are involved and that they support each other in a positive way.

29:00 Failure should be viewed as an opportunity to learn and pivot, rather than a reason to quit, as "nobody really fails until they quit."

Resources

Podcast: Play in new window | Download (Duration: 30:03 — 27.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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