772: Organic Marketing: Attract and Scale Your Business to Increase Targeted Traffic, Lead Flow, and Predictable Income with Lloyd Yip

Lloyd Yip is the founder and CEO of Attract and Scale, a company that helps coaches, consultants, agency owners, and other online entrepreneurs grow their business organically. With his expertise in organic marketing, Lloyd has assisted countless entrepreneurs in leveraging the power of organic strategies to achieve multi-six figure and seven-figure revenues in a highly scalable and predictable way. Today, Lloyd discusses the importance of organic marketing as a foundational income source for businesses in 2021.

Quotes

“To me, a content channel and a social platform that works really well organically not only allows you to share amazing content, but it also allows you to have that direct messaging feature.” - Lloyd Yip

“Ideally, organic marketing at its best combines the best of both worlds. You have the willingness to approach, but you're also intelligent enough to know that if that's all you do, it's pretty inefficient.” - Lloyd Yip

“Eventually, you want to start automating and delegating things, because if you can learn how to automate and delegate, it allows you to go multi-channel. This simultaneously removes you as a CEO from that particular channel, which will free up a ton of time.” - Lloyd Yip

Takeaways

01:48 Organic marketing is crucial in 2021 as it provides a foundational income source for businesses amidst the risks and challenges of paid advertising.

08:01 Effective organic marketing requires a strategic focus on a few key platforms that align with the target audience, rather than spreading efforts thinly across multiple channels.

14:16 Organic marketing is not just about content creation, but also proactive outreach and engagement to build trust and shorten sales cycles.

22:28 Automating and delegating tasks like appointment setting, content creation, and lead management is essential for scaling an organic marketing system.

34:22 Customized solutions and personalized guidance are important for businesses to maximize the impact of their organic marketing efforts.

Resources

Podcast: Play in new window | Download (Duration: 35:46 — 32.9MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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