775: The Amazon Jungle: Build Credibility, Create a Winning-Brand, and Thrive in the Amazon Marketplace with Jason Boyce

If you are new to Amazon, you probably have asked yourself, "How do I sell on Amazon?" "How do I choose a winning product sell it?" Or if you are an existing Amazon seller, you might be constantly searching for ways to create credibility of your product, substantially improve your sales performance, and grow for six, seven and eight figure brands.

Jason Boyce is the founder of Avenue7Media, a prominent Amazon Agency and the co-author of the book "The Amazon Jungle" and has extensive experience as an Amazon seller. Boyce started selling on Amazon as early as 2003 and has grown his business to become a top 200 Amazon seller and a top 1000 e-commerce seller. Today, Jason discusses the importance of building credibility and creating a winning brand in the Amazon marketplace, sharing insights on the evolution of the Amazon platform and the need for a startup mindset in e-commerce.

Quotes

“Forget about the product, forget about the sale. What's of real value today is that digital Amazon listing. By having your own brand, you don't have to share the buy box. You can develop your own brand equity and sell your own product over time.” - Jason Boyce

“Success on Amazon now is building a brand and differentiating your product from other products out there so people have a reason to buy it, even though it's higher priced than some others.” - Jason Boyce

“If you don't have inventory and your customers have no way of buying it, you will not sell anything.” - Jason Boyce

Takeaways

01:45 Building a strong brand and digital presence on Amazon is crucial for long-term success in the e-commerce marketplace.

03:53 Adopting a startup mindset and reinvesting profits to expand the business and team can lead to exponential growth on Amazon.

13:33 Utilizing video content and ensuring inventory availability are low-hanging fruit opportunities that can significantly boost sales and conversions.

15:50 Seeking expert guidance, through resources like books and courses, can help entrepreneurs avoid common mistakes and accelerate their success on Amazon.

16:45 Diversifying beyond Amazon by building a direct-to-consumer website and leveraging marketing tactics like email lists and retargeting can further strengthen a brand's presence and profitability.

Resources

Podcast: Play in new window | Download (Duration: 19:41 — 18.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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