787: Grow and Disrupt: Simplify the Psychology of Sales, Marketing and People with Stephanie Scheller

When most people think of starting a business, psychology doesn’t typically come to mind. Most of these business owners get started knowing nothing about psychology, but they are doing well and thriving in their business. However, learning more about the surprising power and benefits of psychology can amazingly help small businesses – which translates into happy and productive employees, quality service, better reputation and increased profits. 

Stephanie Scheller of Grow Disrupt simplifies the psychology of sales, marketing, & people for small business owners who want to increase their impact. After studying for more than a decade about human psychology, Stephanie built her business from scratch and left her 9 to 5 job, and under a year, she has worked with more than 2500+ companies, dedicated to uplift and help small entrepreneurs understand how to create their impact in their own businesses. Stephanie is the ultimate “Impact Authority”, a best-selling author, TED X speaker, and today breaks down the psychology behind sales, marketing, and people management to implement and accelerate growth in your business. Today, Stephanie shares her journey of building her business from scratch, the challenges of running events during the pandemic, and the importance of taking action and creating momentum in your business.

Quotes

“We are all about supporting small businesses and helping them thrive because they really do struggle.” - Stephanie Scheller

“One of our core values is the indomitable spirit. Black belts don't give up; we find a way through. We push through with that spirit, and that is how we live and approach everything.” - Stephanie Scheller

“Events have a very steep curve. The reward is on the other side of a deep dip. Events have a very deep dip because there is a lot of reward on the other side.” - Stephanie Scheller

Takeaways

01:34 Maintaining an unwavering commitment to your goals, even in the face of obstacles and skepticism, is essential for overcoming challenges and achieving success.

09:26 Successful event organizers must have an indomitable spirit and a commitment to finding a way to make their events happen, no matter the obstacles.

10:58 Effective marketing and sales are crucial for event success, as simply creating a great event is not enough to guarantee attendance.

16:37 Developing a diverse "bench" of skills and tactics to draw from is key to overcoming challenges and maintaining momentum in one's business.

23:43 Constant evaluation, adjustment, and practice are essential for improving one's craft, whether it's playing the violin or running a successful event.

29:01 Having backup plans and the willingness to take action are vital for navigating the ups and downs of entrepreneurship and achieving one's goals.

Resources

Podcast: Play in new window | Download (Duration: 35:01 — 32.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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