791: Become A Digital Marketing Superhero with John Doherty

John Doherty is an entrepreneur and marketing expert from Denver, Colorado. He is the founder of Credo, a company that helps businesses find the best SEO or digital marketing agencies for their needs. Today, John shares his insights on the latest trends and changes in the digital marketing industry, particularly the impact of the pandemic on marketing strategies. He discusses the shift towards in-house marketing teams and the growing importance of case studies for agencies looking to land new clients.

Quotes

“We've seen a lot of companies, when hiring agencies, get a lot more focused on the agency's experience.” - John Doherty

“If you're in e-commerce, the agency needs to present to you other e-commerce clients during their sales process.” - John Doherty

“I think it's worthwhile to think through that from both sides. When a company is looking to engage with an agency, and when the agency is thinking about bringing on a client.” - John Doherty

Takeaways

01:03 Agencies need to have relevant case studies and experience to showcase their expertise and build trust with potential clients.

05:17 Businesses should review their own online presence and identify any areas of confusion or barriers to conversion from a customer's perspective.

09:34 Staying connected with industry communities and groups can help businesses and agencies stay informed on the latest trends and best practices.

23:36 There is an opportunity for agencies to help companies launch and scale new marketing campaigns, even with smaller budgets.

26:45 Agencies and clients should be willing to adjust timelines and budgets to find a mutually beneficial arrangement.

Resources

Podcast: Play in new window | Download (Duration: 31:46 — 29.3MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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