791: Become A Digital Marketing Superhero with John Doherty

John Doherty is an entrepreneur and marketing expert from Denver, Colorado. He is the founder of Credo, a company that helps businesses find the best SEO or digital marketing agencies for their needs. Today, John shares his insights on the latest trends and changes in the digital marketing industry, particularly the impact of the pandemic on marketing strategies. He discusses the shift towards in-house marketing teams and the growing importance of case studies for agencies looking to land new clients.

John also points out opportunities for agencies willing to help clients launch ad campaigns from scratch, even with smaller budgets, emphasizing the value of scaling campaigns over time rather than turning away potential clients. He encourages both agencies and businesses to adjust expectations based on budget versus timeline, promoting transparency and realistic planning.

Quotes

“It’s like we’re at the store with the credit card, but they keep taking the point-of-sale system away from us.”

“Nailing the basics—technical SEO, content, site usability—will give you a better return than chasing every new trend.”

“If you can’t spend more, it’s going to take longer to see results.”

“Put yourself in the mind of the buyer—what would keep them from converting?”

Resources

• John Doherty: Digital Entrepreneur and Growth Marketing Veteran Based in Denver, Colorado
• Credo: Get the most out of your budget with a vetted Credo agency.
• Single Geared: Gear deals, gear reviews, and trip reports
• Connect with John Doherty on LinkedIn

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Filed in: Archive 4: 2020-2023 • Interview • Podcast