802: The Code of Business Building: Marketing, Product Development, and Launches with Tracy Childers

Do you need to be a programmer to build a software company? NO! That's the biggest BS if there is anything to know when it comes to building your business. That's the biggest misconception, and you should never have that mindset if you desire to create a business of your liking, only to think you need to get the profession for that business.

Tracy Childers is an experienced internet marketer and software entrepreneur. He comes from a family of successful speakers and business owners - his father John Childers teaches people how to speak and sell from the stage, and his brother JJ Childers teaches asset protection and tax strategies. Today, Tracy talks about his background in software development and internet marketing, explaining how he transitioned from creating custom software for clients to building and selling his own software products.

Quotes

“I never, ever get paid for the stuff that I'm actually working on right now. It all has to be finished, and then whenever it's finished, that's when I start getting paid.” - Tracy Childers

“You really do need to have some good talent that can do the things that you're asking for.” - Tracy Childers

“You need to make sure that what gets done aligns with your vision and what the customers wanted. That's what it really boils down to.” - Tracy Childers

Takeaways

01:21 Focusing on creating and improving a single product, rather than doing custom work for clients, can lead to a more sustainable and scalable business model.

14:34 Identifying and addressing common pain points or frustrations that customers have with existing solutions in the market can provide an opportunity to create a better product.

23:04 Understanding customer needs and pain points is crucial when developing a new product or software solution.

28:29 Iterating on a product based on customer feedback, and continuously improving the user experience, can help differentiate your offering from competitors.

33:18 Establishing a system where the business can largely run itself, without requiring your constant involvement in day-to-day operations, can unlock greater freedom and flexibility.

34:52 Outsourcing development to skilled programmers and designers can allow you to focus on the high-level vision and strategy, without needing to be a technical expert yourself.

Resources

Podcast: Play in new window | Download (Duration: 45:12 — 41.6MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 4: 2020-2023 • Interview • Podcast

Comments are closed.

«
»

↑ Back to Top