805: Today’s Marketing Issues and Solutions with The Brand Leader Kyle Duford

What does it mean to keep up with marketing trends? How will it affect you if you don't know your company well, and what should your next step be to improve it?

Kyle Duford is an executive from The Brand Leader specializing in crafting outstanding experiences for global brands. He has worked with companies like PowerBar, Nike, Dr. Martens, and Lululemon, giving him a wealth of experience in the marketing industry. Today, Kyle talks about the importance of brands rebuilding and repositioning themselves in the post-pandemic landscape. He emphasizes the need for clear internal communication and understanding one's core mission and values before effectively communicating that to customers.

Quotes

“If you can't come to a conclusion about who you are internally, how are you ever going to explain it to either your current customers or potential customers?” - Kyle Duford

“Now's the time to really put your differentiators and value propositions out there. Let people know that you're still around, still strong, and doing really well.” - Kyle Duford

“A brand has an emotional connection with your customer or potential customer. So, it's not just one thing; it's the sum of all the parts.” - Kyle Duford

Takeaways

07:51 Brands need to go back to their core mission, values, and internal communication to effectively reposition themselves in the post-pandemic landscape.

14:41 Successful brands are using a mix of traditional and new marketing channels, like social media and streaming services, to reach their customers in unique ways.

18:11 Calculated risk-taking and adaptability are key for businesses to thrive in the current uncertain economic climate.

22:08 Brands should carefully consider the reasons behind any rebranding or repositioning efforts, rather than making changes arbitrarily.

22:33 Developing an emotional connection with customers is essential for a brand's long-term success, beyond just visual elements like a logo.

Resources

Podcast: Play in new window | Download (Duration: 23:30 — 21.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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