806: Grow Your E-Commerce Brand Beyond $20,000 Ad Spend with Tim Keen

Are you spending at least $20,000 per month on paid media for your eCommerce brand?

Tim Keen is the co-founder of Loop Club, an agency that works exclusively with Shopify e-commerce brands to drive aggressive growth. With over $100 million in paid media spend under their belt, Tim and his team have extensive expertise in helping businesses of all sizes scale rapidly. Today, Tim discusses the current state of the e-commerce industry, highlighting the challenges brands are facing due to changes in privacy regulations and the importance of focusing on marketing fundamentals like creative optimization and data collection to stay ahead of the curve.

Quotes

“The fundamentals of marketing have never been more important. Having a clear value proposition, compelling creative, a real reason for customers to buy, and a strong value proposition are still moving the needle.” - Tim Keen

“Collecting more customer data is the biggest piece we're going to see. Whether it's quizzes, surveys, or pop-ups, there will be a movement toward lead generation at an earlier stage for e-commerce companies.” - Tim Keen

“Don't panic; we're going to get through it. If you're in the e-commerce space, we're seeing growth in the industry, so you will be okay. Just think macro instead of micro, and we'll make it through together.” - Tim Keen

Takeaways

00:54 Adapting to constant industry disruptions and changes in marketing platforms is crucial for e-commerce brands to stay competitive.

07:46 Focusing on marketing fundamentals, such as compelling creative and data-driven personalization, can have a significant impact on a brand's growth.

12:02 Agencies can provide valuable expertise and a fresh perspective to help e-commerce businesses identify and implement effective optimization strategies.

18:36 Collecting first-party customer data through interactive experiences will be a key focus for successful e-commerce brands in the future.

25:00 Maintaining a positive, forward-thinking mindset and a willingness to learn can help e-commerce entrepreneurs navigate the challenges of a rapidly evolving industry.

Resources

Filed in: Archive 4: 2020-2023InterviewPodcast

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