808: How Digital Marketing Expands Your Dental Practice with Chris Pistorius

Is your visibility on the internet REALLY generating leads for your business?

Chris Pistorius is the founder of KickStart Dental Marketing, a top-rated dental marketing company, and the host of The Dental Marketing Podcast. With over 12 years of experience in the dental industry, Chris and his team help dentists grow their practices through digital marketing strategies. Today, Chris discusses the challenges dentists face in navigating the complex world of online marketing, and how KickStart Dental Marketing can help them stand out, attract new patients, and build a strong online presence.

Quotes

“Nowadays, there are 500 different places where you can market just online. The internet has caused some complexity in marketing, not just for dentists but for any local businesses.” - Chris Pistorius

“We don't believe every dentist is the same. We believe that each and every one of our clients has a unique selling proposition, and that's what we try to expose the most.” - Chris Pistorius

“Take action if you want to grow your practice. Doing nothing isn't going to grow your business, right? Do something that will grow your business.” - Chris Pistorius

Takeaways

01:30 Dentists today face a complex digital marketing landscape, with over 500 different online channels to navigate.

02:58 KickStart Dental Marketing helps dentists by serving as their dedicated digital marketing department, allowing them to focus on their practice.

05:43 Identifying a unique selling proposition is crucial for dentists to stand out in a crowded market and attract new patients.

07:47 Taking advantage of local community platforms like Nextdoor can be a cost-effective and underutilized way for dentists to reach potential patients.

16:31 Implementing a robust lead management system, including immediate follow-up with new leads, can significantly improve patient acquisition for dental practices.

21:22 Take action to grow your dental practice or local business - whether it's through digital marketing, direct outreach, or other strategies. Inaction will not lead to growth.

Resources

Filed in: Archive 4: 2020-2023InterviewPodcast

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