812: Graphic Rhythm: Disrupting How You Create Graphics of All Kinds with Ian Bower

Where are you purchasing your graphic designs for your business? Are you hiring a freelancer every single time? This can be very inconvenient and hurts your wallet a little bit.

Ian Bower is the owner of Graphic Rhythm, a design agency that is revolutionizing how businesses obtain graphic design services. Graphic Rhythm allows companies to access high-quality, on-demand design assets without the hassle of hiring individual freelancers. Ian has also built other businesses around design, copywriting, and Amazon Marketplace selling. Today, Ian talks about his focus on growing Graphic Rhythm over the past 6-12 months. He explains Graphic Rhythm's approach to providing design services, catering to businesses of all sizes with a "full-stack" model that offers both daily design work and more comprehensive creative direction.

Quotes

“We consider ourselves a full-stack design agency. So, if you are a business that needs daily designs, like production design, social media posts, flyers, or materials for your restaurant or business, we have a solution for that.” - Ian Bower

“If you're able to publish professional, consistent, confidence-building design and messaging on a routine basis, it will ultimately help your business.” - Ian Bower

“If you can publish professional, consistent, confidence-building design and messaging on a routine basis, it will ultimately help your business.” - Ian Bower

Takeaways

06:30 Maximizing the value of content by repurposing it across multiple formats, such as emails, social media, and podcasts, can be an effective strategy.

14:27 Graphic Rhythm's subscription model with design credits provides a clear and transparent way for businesses to access design services.

17:38 Understanding the role of a "production graphic designer" versus a "creative director" can help manage expectations when working with a design service.

19:16 Businesses should be open to an iterative design process, as it can lead to better outcomes when the desired end result is not fully defined upfront.

23:27 Businesses can leverage consistent, professional graphic design to build authority and appear larger than they are.

Resources

Podcast: Play in new window | Download (Duration: 23:59 — 22.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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