813: Every Entrepreneur’s Dream: Reach More People, Generate, and Unlock More Profits with John Meese

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John Meese is the author of the book "Survive and Thrive: How to Build a Profitable Business in Any Economy." He is also the CEO of CoWork and the Co-Founder of Notable. Today, John discusses strategies for building a successful business during times of economic uncertainty, including the importance of adapting to changing customer needs and creating real solutions to real problems.

Quotes

“Business is built on creating a real solution to a real problem for real people.” - John Meese

“Empathy is one of the most powerful skills in business, but you can cultivate it.” - John Meese

“If all you have is a hammer, everything looks like a nail.” - John Meese

Takeaways

06:48 Businesses that stay focused on creating real solutions to real problems for real people tend to thrive, even during economic crises.

14:03 Cultivating empathy and understanding customer needs is crucial for building a successful business.

17:09 Simplifying the customer purchasing process by offering a gateway product, continuity product, and flagship product can help drive business growth.

31:08 Shifting from the Age of Information to the Age of Insight, where businesses position themselves as authorities in their industries, is a key trend for the future.

36:47 Consistently focusing on the work that drives results and makes a positive impact is essential for building a thriving business.

Resources

Podcast: Play in new window | Download (Duration: 37:51 — 34.9MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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