819: Grow your Revenue, Brand Awareness, and Reach by Becoming a Podcast Guest with Mark Colgan
Do you want your business to increase its reach? Maybe talking to an interview or a podcast can help. Podcasts are one of the fastest-growing media channels in the world which makes them the ideal place to share your message and drive awareness and interest in what you do. By becoming a guest on podcasts, you can reach the right audience, share your brand story, and even attract more revenue.
Mark Colgan is the co-founder of Speak On Podcast, entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies. With 13 years of experience in B2B sales, marketing, and recruitment, Mark has created the Cold Email Bootcamp course and the Sales Impact Academy course. Today, Mark discusses his focus on speaking on podcasts to help people get their message out there, as well as the challenges and benefits of leveraging this medium for business growth.
Quotes
“What's obvious to you is often amazing to others.” - Mark Colgan
“Podcasting is such an evergreen channel for guests that people are discovering the interviews months, even years after they've been on the interview.” - Mark Colgan
“If they've been in business, and people are paying them to help them overcome a challenge or a problem, they've got a lot that they can really offer in terms of value.” - Mark Colgan
Takeaways
00:50 Leveraging podcast appearances can be a powerful way to get your message out and build your personal brand.
03:39 Podcast booking agencies can streamline the process and help you connect with the right podcast hosts for your target audience.
15:58 Celebrating small wins and maintaining a positive, delightful approach can boost team morale and client satisfaction.
23:23 Tracking the impact of podcast appearances, through methods like custom landing pages and customer feedback, can help measure the return on investment.
30:27 Confidence and a willingness to share your expertise, even if it feels "obvious" to you, can make for a compelling podcast guest.
Resources
Podcast: Play in new window | Download (Duration: 32:42 — 30.1MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Filed in: Archive 4: 2020-2023 • Interview • Podcast
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