820: Increase Your Visibility and Credibility to Generate More Revenue with Mickie Kennedy

Are you struggling with Press Releases? Do you want your business to establish a media presence?

Mickie Kennedy is the founder of e.releases, a press release service that helps small businesses, authors, and startups increase their visibility and credibility. With over 22 years of experience in the industry, Mickie has become an expert in leveraging press releases to help his clients gain media attention and drive business results. Today, Mickie talks about the power of press releases, emphasizing the importance of strategically choosing what to announce rather than simply sharing internal updates.

Quotes

“A good tip is to always have a really captivating quote, because sometimes, if the story's mediocre, but the quote is outstanding, a journalist will write an article around it.” - Mickie Kennedy

“If everybody's moving forward in the auto industry, everybody's moving pro-electric car. But if you're the rational person saying, ‘not so fast,’ you know there's a lot of things that have to be solved.” - Mickie Kennedy

“You generally want to do between four to eight releases on different strategic hooks to get a feel for what works in your industry, and you learn from each one.” - Mickie Kennedy

Takeaways

01:48 Crafting a press release that serves the needs of journalists, rather than just promoting yourself, is crucial for gaining media coverage.

08:01 Conducting industry surveys and incorporating contrarian viewpoints can help a press release stand out and increase its chances of being picked up by the media.

11:37 Approaching press releases as a long-term strategy, rather than a one-time tactic, is more likely to yield successful results.

24:18 Partnering with smaller, independent trade associations can be an effective way to amplify a press release and reach a targeted audience.

27:34 Leveraging the power of press releases can provide a significant return on investment, with the potential to generate 20-4200 times the initial effort and cost.

Resources

Podcast: Play in new window | Download (Duration: 28:47 — 26.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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