821: Activate Your Copywriter Brain: Expanding Business Growth with Mike Giannulis

How can you scale your business? How can a newsletter help you?  Having a business has a lot of ups and downs. If you don’t know how to scale your business, you’ll have a hard time thinking where did you go wrong.

Mike Giannulis is an experienced entrepreneur who has been in the internet marketing space for nearly 20 years. He acquires and scales other businesses, particularly in the health and supplement industries. Mike has a wealth of knowledge and experience in areas like copywriting, marketing, and business growth strategies. Today, Mike shares insights on how he and his partners approach acquiring and scaling companies. He discusses tactics like optimizing upsells, improving email sequences, and leveraging paid traffic to drive growth.

Quotes

“A good copywriter knows the rules. A great copywriter knows the prospect.” - Mike Giannulis

“Motivation is truly just an emotional feeling. All it is, is an opt-out on the way to doing what you're supposed to.” - Mike Giannulis

“A goal should just be the headline of a to-do list.” - Mike Giannulis

Takeaways

02:46 Focusing on small, incremental improvements to a business, like optimizing upsells and email sequences, can lead to significant growth.

09:54 Sticking to a few core industries or niches allows you to develop a deeper understanding of your target audience's psychology and needs.

14:56 Motivation is not a reliable driver for success - it's better to approach goals as projects with specific action steps.

22:18 In the modern marketing landscape, breaking up long-form content into smaller, more digestible pieces can be an effective strategy.

31:03 Broadening your skill set beyond your core expertise can make you a more valuable and well-rounded professional

Resources

Podcast: Play in new window | Download (Duration: 36:45 — 33.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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