826: Unify Creative Agency: Build Your Brand By Taking the Right Actions in the Order of Importance to Save Time, Money & Agony With St. Louis Marketing Consultant Bear Wade

Struggling to set your business and branding in motion? Stuck with all these business ideas but you cannot materialize them? What if there was an easy, step-by-step process for you to follow to create a structured business plan to get you started?

Bear Wade is the founder of Unify Creative Agency, a marketing and branding company. With over 20 years of experience in the industry, Bear has worked with numerous clients to help them define their brand identity and messaging. Today, Bear discusses the importance of building your marketing in the right order. He shares his "five brand steps" approach, which covers defining your brand identity, brand media, pricing, website, and print materials, before moving on to growth, content, and scaling strategies.

Quotes

“If you can put it into words and say what you do very succinctly and clearly, then you're going to put that everywhere.” - Bear Wade

“If we did it in the right order, we'd have a much better chance of not messing it up and achieving a more unified look.” - Bear Wade

“There's no point in getting all these orders coming in if we can't fulfill them and track them. We could drop the ball there for sure.” - Bear Wade

Takeaways

00:41 Defining your brand identity, messaging, and unique value proposition is crucial before investing in other marketing efforts like websites or videos.

06:49 Defining your pricing structure, product/service offerings, and customer experience is an essential step before building your website or other marketing materials.

15:05 Repurposing content across multiple platforms and formats (video, audio, written) can help reach a wider audience and cater to different learning preferences.

24:26 Striking a balance between perfecting your craft and simply creating content is important - don't let the pursuit of perfection hinder your progress.

26:03 Outsourcing tasks like video editing can free up time and mental energy to focus on the core aspects of your business.

28:10 Having a clear content plan and production schedule, along with a team to execute it, can help maintain consistency and momentum in your marketing efforts.

Resources

Podcast: Play in new window | Download (Duration: 36:06 — 33.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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