826: Unify Creative Agency: Build Your Brand By Taking the Right Actions in the Order of Importance to Save Time, Money & Agony With St. Louis Marketing Consultant Bear Wade

Bear Wade is the founder of Unify Creative Agency, a marketing and branding company. With over 20 years of experience in the industry, Bear has worked with numerous clients to help them define their brand identity and messaging. Today, Bear discusses the importance of building your marketing in the right order. He shares his "five brand steps" approach, which covers defining your brand identity, brand media, pricing, website, and print materials, before moving on to growth, content, and scaling strategies.

In this episode of Marketer of the Day, Bear Wade shares his approach to helping businesses build marketing in the right sequence, emphasizing clarity, efficiency, and repurposing content to reach diverse audiences. His methodology covers defining brand identity, creating media assets, establishing pricing structures, building websites, developing print materials, and scaling through content pipelines and project management systems. He also highlights practical strategies such as batch recording, using checklists like the Push Record Checklist, and outsourcing editing to save time and maintain quality. Bear’s work has delivered measurable impact, including clients achieving substantial ROI by updating branding and marketing in the correct order. Resources, quizzes, and a book on the Unify Brand Steps are available at bearwade.com, helping entrepreneurs and marketing teams implement his system effectively.

Quotes

“Build your marketing in order. There’s an order to it, and if you follow it, you’ll save a ton of time, money, and heartache.”

“Define everything first—your brand, your message, your media—then apply it across websites, videos, and print.”

“Repurpose your content and meet your audience where they are—video, blog, social media, podcast—people learn differently.”

“What gets scheduled gets done. Batch your content creation and outsource editing when possible.”

Resources

• Unify Creative Agency: Your Virtual Marketing Department To Grow Your Sales.
• Bear Wade: Your business efficiency experts.
• Follow Bear Wade on Facebook
• Connect with Bear Wade on LinkedIn

Podcast: Play in new window | Download (Duration: 36:36 — 33.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast