827: Website Rental Coaching: Build a Predictable Passive Income Using Small Business Lead Generation and Search Engine Optimization Traffic with Luke Van Der Veer

Have you heard about website renting? It’s something that not many digital influencers touched upon. Most people would talk about “owning” your website, improving that website for traffic, and then finding ways to convert these leads. But what if your goal is not for your own personal use, as a means of passive income?

Luke Van Der Veer is an expert in creating passive income through digital real estate. He teaches people how to build websites that rank highly on Google and generate leads for local businesses, which the business owners then pay a monthly fee to "rent" from the website owner. Luke has extensive experience in this model and shares his knowledge through his website, Website Rental Coaching. Today, Luke discusses the concept of "renting out digital real estate" and how individuals can create a predictable passive income stream by leveraging search engine optimization and lead generation for local businesses.

Quotes

“In terms of reaching out to business owners, there are lots of different ways to do it. Your success rate goes way up if you're talking to people who already believe in paying for leads.” - Luke Van Der Veer

“If you send some stuff in advance, like free leads or referrals, and that works out, you've now proven that you have value without ever asking for anything.” - Luke Van Der Veer

“I realized that it was the wrong mindset. I was looking at it from a scarcity mindset. Money comes back, but time does not. Ever since I realized that, I've been paying people who are where I want to be to get me there faster.” - Luke Van Der Veer

Takeaways

01:42 Building a website that ranks highly on Google and generates leads for local businesses can create a predictable passive income stream.

12:15 Identifying businesses that are already paying for leads, such as those using services like Groupon or HomeAdvisor, can be a more effective strategy than targeting traditional "referral-based" businesses.

16:35 Approaching local business owners with a "value-first" mindset, by providing free leads initially, can help build trust and facilitate mutually beneficial partnerships.

17:50 Using digital assets, like call tracking software and automated payment systems, can help streamline the process and minimize ongoing maintenance.

23:37 Investing in guidance from someone who has successfully implemented this model can significantly accelerate the learning curve and increase the chances of success.

Resources

Podcast: Play in new window | Download (Duration: 25:27 — 23.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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