828: App Masters: Optimize and Market Your Mobile App in the App Store and Do Your Best with Steve Young

Ever wondered how it’s like to create an app? Do you have an app idea that you think would be the million dollar app but just have a hard time figuring out how to market it?

Steve Young is the founder of App Masters, a company that has helped increase downloads and revenues for over 3,300 apps. As an expert in the mobile app space, Steve has been a recurring guest on the Marketer of the Day podcast, with this being his 7th or 8th guesting. Today, Steve talks about his journey in building App Masters, including how he has evolved his business model over the years to focus on app store optimization, conversion rate optimization, and providing an "unlimited" service for his clients.

Quotes

“It's hard to find a good app that feels like, "Hey, this is actually a cool-looking app that's making decent money." Creating content and being consistent with it—YouTube has totally changed the game for me.” - Steve Young

“Part of it is just trial and error. Like I do these videos where I say, ‘Hey, here's an app that's making X amount of money.’ I did that on a whim, wondering how the app was making so much money. I found that people like to see them, so I decided to do more of these.” - Steve Young

“Happiness is the barometer we should be thinking about when it comes to success, rather than just hearing about the next big success story.” - Steve Young

Takeaways

02:14 Focusing on quantity over quality can lead to gradual improvements in content creation over time.

04:17 Offering an "unlimited" service model with a monthly subscription can be an effective way to provide value and build long-term relationships with clients.

17:02 Optimizing the onboarding process and prominent placement of subscription offers are crucial for driving in-app purchases.

21:40 Analyzing data on top-performing apps in a given category can provide valuable insights for developing a successful app idea.

31:25 Defining personal happiness as the true measure of success, rather than chasing the "next big thing," can lead to a more fulfilling entrepreneurial journey.

Resources

Podcast: Play in new window | Download (Duration: 33:35 — 30.9MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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