829: Optimize Your Content Workflow and Export Publish-Ready Content to Your Website with Wordable CEO Brad Smith

Want to avoid hiring expensive employees to streamline content publishing and formatting? How about saving hours on manual content uploads to your website?

Brad Smith is the CEO of Wordable and Codeless, two companies that help 10-figure brands dominate their industries through content marketing. Today, Brad discusses his passion for rebuilding and relaunching Wordable, a content marketing platform that automates the process of moving content from Google Docs to WordPress and other content management systems. He also talks about the importance of finding time for family and travel, and how his recent road trip across the US has impacted his perspective on life and business.

Quotes

“If my health is good, if I can think, if I can do things, I should be grateful for what I have because a lot of people don't have those things, or a lot of people struggle a lot more than I think I struggle.” - Brad Smith

“Things just take time. It's really difficult to release something that, in my mind, is half finished.” - Brad Smith

“If you keep doing something long enough, attacking it from different angles, and persistently working at it, you'll eventually figure it out.” - Brad Smith

Takeaways

00:39 Automating content creation and publishing can save significant time and resources for marketing teams.

07:13 Integrating with various content management systems beyond just WordPress is crucial for a comprehensive content automation solution.

14:37 Balancing user needs with product development is a constant challenge, requiring a measured approach to introducing changes.

19:04 Persistence and a focus on solving the same core problem over an extended period can lead to success, even if the work seems "boring" at times.

20:15 Building efficient systems and processes, as well as empowering good employees, are key factors in achieving entrepreneurial success.

Resources

• uSERP: The Link Building Agency Companies Hire When ROI is Priority #1
• Codeless: We help a brand become the brand.
• Wordable: Publish Google Docs to WordPress in 1-click.
• Connect with Brad Smith on LinkedIn

Podcast: Play in new window | Download (Duration: 24:43 — 22.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast