831: Grow, Build and Generate Leads for Your Business Using Video Editing Tools with Augie Johnston

Have you always wished you could create high-quality videos? Aspiring to become the next internet sensation? Or are you just starting your company and want to increase your consumer base by running ads on social media platforms but feel ill-equipped and have little to no funding to do so? VidChops, as a video editing program, enables customers to expand their businesses by quickly creating high-quality films. Users can upload their raw video footage to this platform, and expert editors will edit it within two business days.

Augie Johnston is an entrepreneur and former professional basketball player who is making waves in the video editing industry with his startup, VidChops. After growing a successful YouTube channel with over 20 million views, Augie realized the pain point of video editing and decided to create a solution for other YouTubers and content creators. Today, Augie discusses the power of online video and how it can be used to grow a business, sharing his insights on video marketing fundamentals, equipment, and strategies for YouTube video creation and monetization.

Quotes

“YouTube will reward you. If you release a video on how to carve a wave and people watch a good majority of it, it will most likely rank for that search term.” - Augie Johnston

“The best way to monetize on YouTube is to build an audience there. Then, like I said before, get people to click a link.” - Augie Johnston

“Have a growth mindset know you're gonna get better, you know, actually publish those videos, a lot of people record them, they edit them, they're ready to publish, they get nervous, they never even publish them. You have to get past that part.” - Augie Johnston

Takeaways

01:44 Focusing on video content and quality is crucial for growing an online business, as it can be used to build a billion-dollar company.

08:08 Optimizing YouTube videos for watch time and binge-watching can help creators get rewarded by the platform's algorithm through increased visibility and promotion.

11:01 Directing viewers from YouTube to a lead capture page or sales offer is an effective monetization strategy, as YouTube viewers tend to be more likely to convert compared to other traffic sources.

22:15 Outsourcing video editing can be a wise investment for businesses, as it frees up time to focus on other important tasks while ensuring high-quality, engaging content.

26:46 Adopting a growth mindset and consistently publishing videos, even if they're not perfect, is key to improving one's on-camera delivery and video production skills over time.

Resources

Podcast: Play in new window | Download (Duration: 33:03 — 30.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast • Uncategorized

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