832: Brand Strategy 101: Market and Product Research, Product Design, and Brand Awareness with Michael Keplinger

How do well-known products become well-known? Did they succeed ‘coincidentally’ and became viral or have they employed a brand strategy to make things happen? A LOT of things goes into the process of creating a product. From conducting market research, designing and formulating the product, to its packaging, time and effort are heavily invested to craft such “art.” And Michael Keplinger believes that having an effective and cohesive brand strategy is your best bet to succeed in your market! Tune in to learn more as Michael unlocks the secrets to brand strategies!