833: Have Meaningful Customer Surveys and Conversations to Create Meaningful Ideas with Darshan Mehta

How are great ideas created? Many times, ideas come from the thought of two people or even multiple people just having a conversation over a cup of coffee. As entrepreneurs, these are the conversations that we should look for. Engaging in conversations with other people can give you that “Aha!” moment. But how exactly can we engage in those types of conversations?

Darshan Mehta is the founder of iRESEARCH, an insights platform to quickly and affordably extract insights from consumers worldwide. He also runs ConnectQuick.com, an app for instant connections and engaging interactions. Darshan has over 25 years of experience in branding, marketing, insights, strategy, and technology. Today, Darshan talks about tapping into consumer conversations to uncover valuable insights that can help businesses make informed decisions. He emphasizes the power of using humor and observations to understand consumer behavior and shares a case study of how a retailer improved their sales by adjusting their store hours based on customer insights.

Quotes

“Insights are different from a fact or an observation; they are the combination of various elements put together.” - Darshan Mehta

“In today's digital world, you will hear from your customers, whether you like it or not.” - Darshan Mehta

“Perfection is a moving target. What might be perfect today may not be tomorrow.” - Darshan Mehta

Takeaways

01:11 Using humor and observations can make presentations more engaging and help people understand consumer behavior.

03:43 Tapping into consumer conversations can uncover valuable insights that help businesses make informed decisions.

06:11 Focus groups can provide deeper, more nuanced insights by allowing participants to build on each other's ideas and refine their thoughts.

13:07 Considering the entire customer experience, from product discovery to post-purchase, is crucial for creating a positive and memorable brand interaction.

17:42 Consistent, meaningful conversations with customers can help alleviate any hesitation or dissonance they may have after making a purchase.

20:05 Engaging in meaningful conversations that promote creativity and thought-provoking ideas is key to gaining valuable business insights.

Resources

Podcast: Play in new window | Download (Duration: 25:45 — 23.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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