834: Built to Sell: Create a Business That Thrives On Its Own with John Warrillow

John Warrillow is an expert on helping business owners build, accelerate, and harvest the value of their businesses. He is the author of several books, including "Built to Sell: Creating a Business That Can Thrive Without You," "The Automatic Customer: Creating a Subscription Business in Any Industry," and "The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top." Today, John discusses his recent focus on launching a new product that aims to help entrepreneurs document their standard operating procedures, a crucial step in building a business that can run without the founder's constant involvement.

In this episode of Marketer of the Day, Warrillow discusses his current focus on helping entrepreneurs build businesses that succeed without their constant involvement. He highlights the risks of cross-selling multiple products and the importance of remaining disciplined in offering one differentiated service or product to maximize business value, illustrated by the story of Stephanie Breedlove, who sold her $9 million niche business for $54 million. Warrillow also shares the philosophy of treating a business like a child, nurturing it to independence. He promotes his books, including Built to Sell, The Automatic Customer, and The Art of Selling Your Business, as well as free resources and tools available at builttosell.com/marketer to guide entrepreneurs in systematizing their businesses and increasing long-term value.

Quotes

“Most of us entrepreneurs are Quick Starts; we’re great at starting things but not at systematizing them.”


“The biggest mistake most entrepreneurs make is cross-selling existing customers new things instead of focusing on the one thing they do best.”


“Think of your business as a child—you want it to grow into a happy, functioning entity that can succeed without you.”


“Once your business can succeed without you, you have all the cards: sell it, delegate it

Resources

Podcast: Play in new window | Download (Duration: 28:15 — 26.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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