835: Leading Teams Effectively to Grow your Business with Amy Anderson

Want to build an effective team that delivers compelling, results-driven marketing plans and programs that work? If you are struggling to manage your team and clients, then Amy Anderson can help you with just that. She has the exceptional ability to advise business owners and management teams and lead cross-functional teams to develop and achieve strategic and revenue goals.

Amy Anderson is the Co-Founder of Wild Coffee Marketing, a widely respected and creative industry leader. She sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. With her extensive experience as a marketing executive, Amy brings a strategic and client-centric approach to her work. Today, Amy talks about building a strong marketing team and developing a clear strategy before diving into implementation.

Quotes

“We have to make people stop and think, tie it into core business objectives, and participate in executive meetings with clients who truly understand how marketing impacts everything.” - Amy Anderson

“If an executive team has been successful without dedicating a significant amount of time and budget to marketing, it can be challenging to convince them that they can accelerate their business even further by investing in it.” - Amy Anderson

“Don't let "great" get in the way of "good." You can overthink and strive for perfection, believing you need to deploy all tactics simultaneously. Ultimately, "good" means it is done, right, and out in the market.” - Amy Anderson

Takeaways

03:47 Augmenting an existing in-house marketing team with specialized expertise can help companies overcome the limitations of a single-person marketing function.

11:41 Developing a clear marketing strategy before jumping into implementation is crucial for business growth.

17:48 Outsourcing fractional marketing services can provide companies with access to high-level expertise and resources without the full-time commitment.

24:41 Embracing a "good is done" mindset can help businesses overcome the paralysis of trying to achieve perfection and get their marketing efforts off the ground.

29:50 Focusing on simple, high-impact marketing tactics like email outreach can be more effective than trying to deploy complex, multi-faceted campaigns.

33:25 Maintaining empathy and compassion when leading teams is important, especially during times of market uncertainty and chaos.

Resources

Podcast: Play in new window | Download (Duration: 34:55 — 32.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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