838: Tactics vs. Strategies: Boost Your Social Engagement and Develop Consistent Traffic with Paid Ads, Funnels, and Tracking with Oliver Feakins

Do you consider hiring a digital marketing agency for your business? Let's face it: even the savviest marketing teams don't always have the resources to devote to digital marketing. Businesses benefit from digital marketing agencies by developing complete online strategies and optimizing their digital presence.

Oliver Feakins is the founder of Trusted Search Marketing (now TrackFive), a digital marketing agency that offers best-in-class SEO, paid search, and social media services, as well as recruitment marketing. With over 15 years of experience in the industry, Oliver has established himself as an expert in the field of digital marketing. Today, Oliver discusses the challenges faced by marketers in the current digital landscape, particularly the impact of changes in platforms like Facebook and Google. He emphasizes the importance of adaptability, continuous testing, and a multi-platform approach to ensure consistent traffic and engagement for businesses.

Quotes

“It's a different world now, and it's really been flushed out. There are still digital marketing agencies that don't realize anything has changed.” - Oliver Feakins

“As marketers, we rely on keyword research, seasonality, and trend data. COVID-19 disrupted that. Previously, you could look back four or five years to find seasonality and keywords, but now, COVID has changed everything around over the past year.” - Oliver Feakins

“There's so much need to test widely at this point to find out what's working. Everyone is just on everything.” - Oliver Feakins

Takeaways

01:00 Adaptability is crucial in the ever-changing digital marketing landscape, as platforms like Facebook and Google constantly update their algorithms and policies.

06:44 Continuous testing and a multi-platform approach are essential to finding the "golden goose" of marketing strategies that consistently drive traffic and engagement.

11:49 Focusing on the fundamentals, such as having a well-designed landing page and utilizing video content, can significantly improve the performance of digital marketing campaigns.

19:42 Understanding the nuances of your target audience and their search behavior is key to optimizing content and ad campaigns for maximum impact.

26:03 Maintaining a strategic mindset, rather than just implementing tactics, is crucial for long-term success in digital marketing.

Resources

Podcast: Play in new window | Download (Duration: 32:38 — 30.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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