840: Make an Impact, Start your Business and Pursue Your Passion with David Finberg

It is critical to have a website and brand for your company in order to ensure its long-term viability. Certain aspects, according to some, must be regarded with the utmost attention in order for everything to work properly.

David Finberg is the founder of Peaks Digital Marketing, a digital marketing agency that has generated tens of millions of dollars in revenue for its clients. With over 20 years of experience in website development and search engine optimization, David has been making websites since he was 9 years old. Today, David shares insights on the importance of website speed and how it can impact your search engine rankings, user experience, and overall business success. He discusses strategies for optimizing website speed and using split testing to improve conversion rates.

Quotes

“Site speed is one of those gray areas that most people don't think about when they're making or developing a website. Your site speed actually has a lot to do with how well you're going to engage and retain your traffic.” - David Finberg

“People are impatient, and we have this expectation that speed equals quality, speed equals consistency, and it equals success.” - David Finberg

“Google's whole mantra is to create the best experiences for their users. So when someone searches for something and Google presents them with that number one website, that website is number one for a reason—it's got the best experience, the best content, and maybe the best loading speed.” - David Finberg

Takeaways

01:16 Website speed is a critical factor that can significantly impact user experience, conversion rates, and search engine rankings.

02:52 Optimizing website speed, even by a few seconds, can lead to dramatic improvements in conversion rates and overall business performance.

13:17 Adopting a tiered approach to website speed optimization, where even a 10% improvement in load times can yield noticeable benefits, can help businesses make incremental progress and see tangible results.

17:16 Regularly testing and iterating on website design and content through split testing can uncover valuable insights to enhance the user experience and drive better results.

19:52 Comparing your website's performance to industry benchmarks and competitors can help identify opportunities for improvement.

21:56 Adopting a data-driven, experimentation-based approach to website optimization can empower businesses to make informed decisions and drive sustainable growth.

Resources

Podcast: Play in new window | Download (Duration: 33:24 — 46.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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