845: Generate Leads For Your Business through Facebook Ads with Bob Regnerus

Traditional marketing methods like email blasts used to do the trick, but today's landscape has become more competitive and information-rich, making it tougher for businesses to track, reach, and connect with potential customers. Lead generation, which is all about sparking and capturing interest in a product or service to build a sales funnel, helps businesses nurture prospects until they're ready to buy. It's a valuable strategy for any business, big or small, in both the B2C and B2B sectors.

Bob Regnerus is a digital marketing expert and the author of the book "Ultimate Guide to Facebook Advertising." As a sought-after expert in Facebook advertising, deep funnel, and video marketing strategies, Bob shares his insights on how businesses can effectively leverage Facebook ads to generate leads for their business. Today, Bob talks about understanding the customer journey and creating targeted, engaging content to connect with your audience on Facebook.

Quotes

“The fact is, if you do certain things right, you do the fundamentals right, you are going to get responses.” - Bob Regnerus

“We can bid better than you. We could probably target better than you, but the one thing we can't do better than you is creative.” - Bob Regnerus

“What it's really about these days is the fundamentals of marketing: connect with people on multiple media and use Facebook to reach out to people.” - Bob Regnerus

Takeaways

02:59 Focusing on the fundamentals of marketing, such as connecting with your audience on multiple media channels, is crucial for success with Facebook ads.

03:57 Using the power of Facebook's algorithm to get your content in front of the right people, by optimizing for specific actions like conversions or video views, can improve your ad performance.

07:43 Understanding the customer journey and creating targeted, engaging content at each stage of the funnel is more effective than trying to make a direct sale to a cold audience.

15:49 Building trust and authenticity through the use of personal, storytelling-based video content can help cut through the noise and connect with your target market.

21:33 Short, entertaining video content that emotionally connects with the audience and provides value can help build trust and reduce resistance to marketing offers.

Resources

Podcast: Play in new window | Download (Duration: 25:29 — 35.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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