848: Impact Speaker Academy: Communicate and Monetize Your Message with Odell Bizell

Want to improve your public speaking and communication skills? While most diverse speakers and trainers focus on theories, definitions, and intangible rhetoric, Odell's presentations and training focus on skills leaders can learn and apply. When you hire him, you get an energetic, dynamic, and knowledgeable speaker that teaches skills that will help you thrive in diverse settings and situations.

Odell Bizell is a business coach who teaches entrepreneurs and small business owners how to double their income with public speaking. He is the author of 10 books and has partnered with over 240 colleges as a motivational speaker. Odell has also worked with the military to teach communication skills to emerging professionals in 45 states. Today, Odell talks about the importance of making your customers feel something in order to increase the likelihood of them buying from you. He shares a case study of a client who used observational humor and an "anti-campaign" to market his services.

Quotes

“If you can't evoke an emotional response from your customer or client, the likelihood of them buying from you is very low.” - Odell Bizell

“Instead of just saying, ‘Well, I am so great,’ try this approach: ‘Hey, let's see what makes things so great about you. What's your job like? What's your lifestyle like?’ This way, you gather all the data.” - Odell Bizell

“Think about what you truly represent and embody in your life. Then, identify events and opportunities that align with and support that outcome.” - Odell Bizell

Takeaways

00:58 Connecting with your audience on an emotional level is crucial for increasing sales and conversions.

05:32 Observational humor and "anti-campaigns" can be effective marketing strategies to stand out and engage your target audience.

11:01 Focusing on speaking with your customers, rather than just talking at them, is essential for building trust and rapport.

17:18 Reverse-engineering your approach by identifying your ideal clients and their needs is key to creating effective public speaking and marketing campaigns.

21:48 Providing monetary incentives for existing clients to attend your events can be a powerful way to deepen relationships and generate new leads.

Resources

Podcast: Play in new window | Download (Duration: 28:40 — 39.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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