852: Outranking Content Writing Tool: Consistently Publish Popular Content with Pankil Shah

Being a writer or simply someone who wants to write for content creation is difficult for many individuals. Not because they don't know how to do it, but because they fear they won't be able to hold the reader's attention from the minute they begin reading the material.

Pankil Shah is the CEO and co-founder of Outranking.io, an AI platform that helps writers, editors, and SEO professionals create impactful web content. With over 10 years of experience leading product and growth for startups, Pankil is an entrepreneur and SaaS product and content marketing expert. Today, Pankil discusses Outranking.io's AI-powered writing assistant that helps create factual, SEO-optimized content for web pages, blog posts, landing pages, and more.

Quotes

“The problem with AI is that it's trained based on old data, so it doesn't really know the new concepts or what happened today.” - Pankil Shah

“Many tools out there do an excellent job at one thing, and that thing is brainstorming. You are going to read through the entire output and then modify it according to your needs.” - Pankil Shah

“This is the one piece of advice I give to all marketers creating content: Ditch the editors that focus solely on keyword density and look elsewhere. That's not how you create content for 2021.” - Pankil Shah

Takeaways

00:49 AI-powered writing tools need to be able to generate factual, up-to-date content, not just fictional or outdated information.

07:40 Leveraging AI to assist with research and content structure can save writers significant time and effort.

09:34 A modular, step-by-step approach to content creation, with guidance from the AI, is more effective than simply generating an entire piece of content at once.

15:48 Optimizing existing content can be just as important as creating new content, in order to maximize search engine visibility and traffic.

19:45 Focusing on user intent and readability is more important than just targeting specific keywords when creating content.

Resources

Podcast: Play in new window | Download (Duration: 21:03 — 29.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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