853: Leverage Your Podcast: Promote, Boost, and Build Profitable Interview Connections with Lyndsay Phillips

Are you afraid of podcasting? Do you get burned out when producing your podcast? The number of people who listen to podcasts, as well as the number of podcasts that people listen to, is growing in tandem with the growth of podcasts.

Lyndsay Phillips is the founder of Smooth Business Growth, a company that specializes in helping entrepreneurs leverage the power of podcasting to grow their businesses. Lindsey is also the host of the "Leverage Your Podcast" podcast, where she shares her expertise on using podcasting as a marketing tool. Today, Lyndsay talks about the benefits of podcasting and shared her insights on how to effectively promote and leverage a podcast. She emphasizes the importance of consistency, strategic promotion, and utilizing various platforms to reach a wider audience.

Quotes

“There is always room and time to launch a podcast, start podcast guesting, or simply use it to grow your business.” - Lyndsay Phillips

“It's amazing how many people do not email their list when a new episode comes out. You want to nurture your list, be top of mind, and showcase that you're an expert and connected in the industry.” - Lyndsay Phillips

“You have to be realistic about your goals and expectations going into it. For me, when I first started out, it was about getting my name out there, meeting other people, and growing my email list.” - Lyndsay Phillips

Takeaways

00:57 Podcasting is still a growing and viable marketing channel, with room for new entrants to find success.

04:39 Consistently promoting podcast episodes across multiple platforms and channels is crucial for building an audience.

06:44 Leveraging email marketing to nurture your list and keep them engaged with your podcast content can be a powerful strategy.

21:17 Having a system and checklist in place for podcast promotion and repurposing content can help streamline the process and ensure consistency.

25:05 Focusing on the core goals and objectives of your podcast, rather than getting caught up in minor details, is the key to getting started and finding success.

Resources

Podcast: Play in new window | Download (Duration: 27:22 — 37.8MB) | Embed

Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS

Filed in: Archive 4: 2020-2023 • Interview • Podcast

Comments are closed.

«
»

↑ Back to Top