854: The Rule of 26: Charge What You Are Worth, Attract New Clients, and Grow Your Business with Michael Buzinski

Why should you ensure that your website marketing focuses on the client? How can you optimize your marketing for a million-dollar practice? Need more results from your website? If you want to grow your business faster, you need a revenue growth plan.

Michael Buzinski is the CEO of Buzzworthy, a website marketing company. He is a lifelong entrepreneur, a digital marketing thought leader, and a Best-Selling Author. Michael Buzinski was dubbed a "visionary marketer" by the American Marketing Association. Today, Michael discussed his "Rule of 26" concept, which outlines a simple three-step digital marketing strategy to double a service-based business's revenue from its website.

Quotes

“The rule of 26 states that if you increase the unique traffic to your website by 26%, then increase the conversion rate of that traffic by 26%, and increase your average value per client by 26%, you'll achieve a compounded output of 100% more revenue from your website.” - Michael Buzinski

“Nine times out of ten, I hear, 'If I raise my prices, I'll lose my clients.' And I usually respond with, 'Those aren't the right clients.' If you can't charge what you're actually worth, you do not have good clients.” - Michael Buzinski

“If you try to talk to everyone, you will become no one because you can please some of the people some of the time, but you cannot please all the people all the time.” - Michael Buzinski

Takeaways

01:09 Increasing the average value per client, conversion rate, and website traffic by just 26% each can lead to a 100% increase in revenue for a service-based business.

05:12 Raising prices may cause some clients to leave, but those are likely not the right clients for the business. Focusing on the right, high-value clients is key.

16:29 Clearly defining the specific problem the business solves and the target audience is crucial for effective marketing and standing out from the competition.

23:25 Regularly reviewing and updating the business website to ensure it reflects the current offerings and messaging is essential for maintaining a strong online presence.

25:21 Providing a clear, compelling customer journey and brand story on the website can significantly improve conversion rates.

Resources

Podcast: Play in new window | Download (Duration: 30:51 — 42.6MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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