855: Strategic Communications, Public Relations, and Online Marketing Strategy to Gain More Visibility with Amanda Berlin

Want to gain more Visibility to connect with more people? Then you need an effective PR and Marketing Strategy. But how do you leverage them to widen your audience?

Amanda Berlin is a business consultant, visibility strategist, and podcast host who has worked with clients for over 20 years. She previously worked in the corporate world of public relations, helping large companies like pharmaceutical and financial firms increase their visibility. Now, Amanda uses her expertise to help entrepreneurs and small business owners raise their profile and grow their impact through strategic partnerships, speaking opportunities, and media appearances. Today, Amanda discusses the three key pillars of visibility that she recommends for her clients: collaborations and alliances, speaking events, and media placements.

Quotes

“PR is based on earned visibility—visibility that you earn by positioning yourself as an expert and having valuable ideas to disseminate.” - Amanda Berlin

“The fastest track to visibility that generates leads, new clients, and revenue is through collaborations and alliances.” - Amanda Berlin

“All of us have something important to contribute, and it is our responsibility to do the work to make our voices heard.” - Amanda Berlin

Takeaways

00:56 PR (public relations) is about building relationships and earning visibility, not just paid advertising.

04:16 Visibility tactics should be tailored to your specific business goals, whether that's client acquisition, validation, or long-term awareness.

11:26 Collaborations and strategic partnerships are one of the fastest ways to build trust and credibility with a new audience.

14:03 Speaking opportunities, both on stages and through hosting your own events, can also quickly generate trust and lead to new clients.

14:43 Media placements are valuable for validating your expertise, but should be part of a broader visibility strategy.

25:48 Raising your voice and making yourself visible, despite the discomfort, is a responsibility to support the people who need your expertise and ideas.

Resources

Podcast: Play in new window | Download (Duration: 27:53 — 38.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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