856: Best Seller Listers: Optimize and Upgrade your Amazon Product Listings with Mac Schlesinger

Do you want to be your customers' first choice when it comes to Amazon purchases? With changing purchasing preferences, it's time to invest in building an outstanding Amazon product listing. Product listing optimization based on SEO characteristics assists brands in ranking higher as well as increasing traffic, which enhances visibility and conversion rates.

Mac Schlesinger is the founder of Best Seller Listers, a marketing company that helps Amazon sellers create high-performing product listings. He has also started Seller Centry, a service that monitors Amazon seller accounts to prevent suspensions. In addition, Mac co-founded the Amazon Powwow, a popular in-person event series for Amazon sellers. Today, Mac shares his journey into the world of Amazon selling, discussing the importance of treating your Amazon business as a real company, not just a side hustle.

Quotes

“If you really want to win, you have to be fully in it to win it.” - Mac Schlesinger

“You really have to build it as a real business, focus on it, and be competitive because there are so many competitors out there.” - Mac Schlesinger

“It's up to you. It's your money and your decision. But let me tell you, try doing it yourself and see if you're good at it.” - Mac Schlesinger

Takeaways

11:52 Treat your Amazon business as a real company, not just a side hustle. Invest the necessary time, money, and effort to build a sustainable business.

13:23 Avoid the "get-rich-quick" mindset when it comes to selling on Amazon. The market is highly competitive, and success requires a long-term, strategic approach.

16:02 Outsource tasks and services that are not your core expertise. Focus on your strengths and let professionals handle the rest to maximize efficiency and growth.

20:31 Be prepared to invest a minimum of $10,000 to start an Amazon business, with the understanding that more may be needed for highly competitive products or extensive marketing.

23:55 Overcoming shyness and building a personal brand can be a powerful asset in the Amazon seller community, as it helps you connect with and serve your target audience.

Resources

Podcast: Play in new window | Download (Duration: 30:21 — 41.9MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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