857: Hashtag Smart: Win the Zero Moment of Truth to Enjoy a Competitive Advantage and Faster Sales with Paul Mackiewicz

Is your company presenting itself in a positive light now that information is readily available online? Consumers use the internet for everything from product research to finding out where a business is located and operation hours. Even a simple, well-designed website can provide you a competitive advantage in your business, and if you sell things, your site can help you develop your business quickly and affordably.

Paul Mackiewicz is the CEO and founder of Hashtag Smart Marketing (now Honorable Marketing), a digital marketing agency based in Los Angeles. As an Army veteran and former golf pro, Paul brings a unique perspective to his work with attorneys and doctors, helping them navigate the ever-changing landscape of online marketing. With a focus on the "zero moment of truth" concept, Paul helps his clients understand the importance of online reviews, social proof, and building memorable relationships with their target audience. Today, Paul discusses the significance of the "zero moment of truth" and how it has transformed the way businesses need to approach their digital marketing strategies.

Quotes

“The zero moment of truth is an amazing concept. It highlights how we all now have access to technology and information like never before.” - Paul Mackiewicz

“If you can use video, or even your social posts or comments, as a way to differentiate yourself and showcase your specialties and expertise, you can quickly create an emotional connection with people.” - Paul Mackiewicz

“Cover your bases first, and you'd be amazed at the impact that can have. After that, everything else becomes quite a bit easier, especially when you look great in comparison to others.” - Paul Mackiewicz

Takeaways

00:55 Embracing the "zero moment of truth" concept is crucial for businesses to stay competitive in the digital age.

06:34 Differentiating oneself through personalized content and emotional connections can help build trust and loyalty with potential clients.

16:07 Optimizing and maintaining a strong online presence, starting with the basics like Google Business Listings, is essential for businesses to be prepared for comparison.

21:40 Adopting a fearless and proactive mindset can help business owners navigate the challenges and seize the opportunities in the current market.

25:17 Taking advantage of technology and automation tools can streamline online marketing efforts and free up time for more strategic initiatives.

Resources

Podcast: Play in new window | Download (Duration: 26:12 — 36.2MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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