858: Establish Authority and Build High Impact Campaign Images With Sarah Dupree

It's difficult to generate business leads. With so much competition on the market, the battle for exposure is important. Advertising has come a long way, thanks to today's technology. On the other hand, social media has become so saturated with information that it has shortened their attention span. How can you stand out in this environment?

Sarah Dupree is a seasoned professional in the advertising industry, with over 17 years of experience, and owner of Dream Weaver Media. She has dedicated her expertise to helping entrepreneurs and small businesses create effective marketing plans for social media. Today, Sarah shares her approach to social media strategy, emphasizing the importance of understanding your target audience, leveraging your unique abilities, and delivering authentic content that provides value to your followers, rather than just promoting your business.

Quotes

“You have to really know who you're talking to and what their interests are. You also have to be aware of your unique abilities, talents, and experiences—all of which can speak to and help these people.” - Sarah Dupree

“The more you do it, the more comfortable you're going to get. Really prioritizing and asking yourself if creating this content is important to you is key.” - Sarah Dupree

“I help people save time by providing expert knowledge behind all the steps. We start with brainstorming, and I'm there holding your hand through the entire process.” - Sarah Dupree

Takeaways

01:48 Developing a strategic social media marketing plan that focuses on providing value to your target audience, rather than just promoting your business, is key to building trust and authority.

08:00 Using your unique experiences, talents, and abilities to create authentic, visually-appealing content can help you stand out and engage your followers on social media.

11:31 Overcoming the fear of being "on display" and embracing the potential benefits of creating content in public spaces can lead to unexpected opportunities.

15:21 Prioritizing one primary social media platform and repurposing content across other channels can help streamline your social media efforts.

16:28 Understanding the nuances and audience preferences of different social media platforms, such as the more "judgmental" nature of Instagram versus the more supportive environment of TikTok, can inform your content strategy.

Resources

Podcast: Play in new window | Download (Duration: 22:30 — 31.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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