859: Transform Your B2B Marketing: Exceed The Expectations of Your Modern Buyers With Matthew Stibbe

Consumers are wiser than ever before, and they recognize when they're being sold to. It is for this reason that we’ve seen dramatic transformation in the industry in the last decade. Marketers are now turning to inbound marketing strategies to help them attract new customers. It's no longer enough to have a fantastic product and catchy taglines. Companies must now become industry knowledge epicenters for everything customers need to know.

Matthew Stibbe is the CEO of Articulate Marketing, a marketing agency that specializes in the technology sector. As a serial entrepreneur, marketing maven, writer, and wine enthusiast, Matthew brings a wealth of experience to the table. Today, Matthew discusses the importance of correlating the results from the content that Articulate Marketing creates, as well as the challenges of transitioning from a "heroic leadership" model to a "professional management" approach within his own business.

Quotes

“We're evolving from what I would call heroic leadership—me, on my own, as the entrepreneur saying, 'This is what we're doing, go this way'—towards a model of professional management.” - Matthew Stibbe

“We're all sent here to learn on this planet, and I feel like I'm learning something new every day.” - Matthew Stibbe

“Sometimes difficult, challenging clients are the very best—they keep you on edge.” - Matthew Stibbe

Takeaways

00:54 Tracking the performance of content and identifying high-value pieces is crucial for marketing and sales success.

07:55 Transitioning from a "heroic leadership" model to a "professional management" approach can be challenging for entrepreneurs, but necessary for business growth.

12:29 Combining marketing intuition with data analysis is key to effectively using data in marketing.

15:28 Adopting an iterative, experiment-driven approach to marketing activities can help agencies stay accountable and provide tangible results for clients.

22:57 Making use of free tools like Google Search Console and PageSpeed Insights can provide valuable insights to improve website performance.

Resources

Podcast: Play in new window | Download (Duration: 28:48 — 39.8MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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