860: Book Publishing: Refine, Identify and Channel Your Inner Voice to Your Audience with Kathy Sparrow

Many people avoid publishing a book because of the complexity. It takes a lot of effort to force yourself to sit down, brainstorm, write, edit, rewrite, edit, trim, add, rewrite, workshop, rewrite, and rewrite some more.

Kathy Sparrow is a mentor for aspiring writers of nonfiction, fiction, and poetry, with over two decades of experience. She is the co-author and project leader of "Ignite Your Leadership: Proven Tools for Leaders to Energize Teams, Fuel Momentum, and Accelerate Results." Today, Kathy talks about creating a business plan for your book, including a literary marketing plan, comparable titles, and a comprehensive marketing strategy to reach your audience effectively.

Quotes

“Unless we write it down, when it comes time to launch, we'll be so busy doing everything else that we might forget some things.” - Kathy Sparrow

“We have to believe in ourselves enough and believe in our writing enough to brag—just do a little shameless bragging about ourselves.” - Kathy Sparrow

“We leave something for future generations by sharing our words and our messages.” - Kathy Sparrow

Takeaways

01:14 Creating a comprehensive business plan and literary marketing strategy is crucial for the success of a book.

05:19 Researching and understanding the competitive landscape in your genre can help you effectively market and position your book.

07:12 Building a network of influencers and collaborators is essential for promoting your book and reaching a wider audience.

13:07 Consistent, even small, daily efforts towards marketing and promoting your book are more effective than sporadic, larger efforts.

21:10 Hybrid publishing can provide authors with the support and resources they need to successfully bring their book to market.

Resources

Podcast: Play in new window | Download (Duration: 27:01 — 37.3MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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