863: Build Relationships on LinkedIn with Janice Porter

LinkedIn is one of the most powerful online platforms for networking and business building. If you are using the power of LinkedIn to build meaningful and long-lasting connections, then your business is missing out. In order to grow your business in the right direction, you must first need to understand your vision and goal.

Janice Porter is a LinkedIn expert and trainer who helps business professionals build relationships and attract new clients, strategic partners, and referrals through LinkedIn. She believes that all business owners need a magnetic LinkedIn profile to showcase their expertise and connect with the right people. Today, Janice discusses the importance of having an optimized LinkedIn profile, including key elements like the header, headshot, headline, and "about" section.

Quotes

“If you're in business today, you need to be on LinkedIn and have a profile that works for you, as it is highly indexed by Google.” - Janice Porter

“LinkedIn is really about your profile. It provides insight into you, your personality, and how you serve people.” - Janice Porter

“Be consistent and know your purpose for using the platform. It's so powerful and so underutilized.” - Janice Porter

Takeaways

04:29 Having a fully optimized LinkedIn profile, with attention to the header, headshot, headline, and "about" section, is crucial for making a strong first impression and showcasing your expertise.

10:59 LinkedIn is a platform for building genuine business relationships, not just pitching products or services, so the approach should be focused on connecting and engaging, not just promoting.

12:45 It's important to be selective and strategic about which LinkedIn connections to pursue, rather than just accepting every request, in order to focus on the most promising opportunities.

15:47 Consistently posting relevant content on LinkedIn can help establish oneself as an authority in their industry and attract the right connections.

19:52 Utilizing new LinkedIn features like video messaging can help one's messages stand out and foster more personal connections.

Resources

Podcast: Play in new window | Download (Duration: 26:58 — 37.1MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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