865: Get into Growth Mode Using Automation with Kevin Snow

Starting a business and establishing a presence in the traditional sense might be intimidating. It might be as simple as a few clicks for the tech-savvy. However, it is a different scenario for the technological nomads. It may be difficult for them to navigate through complicated web pages, links, or commands.

Kevin Snow is the President and CEO of Time on Target and the co-host of the top 100 Apple podcast called "Growth Mode." As a sales expert and technology enthusiast, Kevin shares his expertise in integrating digital technology with sales processes in an authentic and professional way. Today, Kevin discusses the importance of starting small with marketing automation and sales process optimization.

Quotes

“Wisdom comes from experience, and experience comes from bad choices.” - Kevin Snow

“It's always about understanding and helping them realize where their limitations are now, and then figuring out a really cool way to fix it.” - Kevin Snow

“Your number one job as a CEO or business owner is sales. You need to sell, especially if you're just starting out, because that's what gives you proof of concept for your product.” - Kevin Snow

Takeaways

05:48 Embrace the iterative nature of marketing automation and sales process improvements, as the ability to revisit and enhance your systems is key to driving business growth.

13:00 Start small with marketing automation and sales process optimization to get easy wins and build excitement around the technology.

20:00 Document and understand your current sales process before implementing complex automation to ensure it aligns with your clients' needs.

24:35 Use an outside perspective to help identify limitations in your sales process and develop innovative solutions to streamline your operations.

32:37 Prioritize sales as the CEO or business owner, as it provides proof of concept for your product and keeps your company going.

Resources

Podcast: Play in new window | Download (Duration: 33:41 — 46.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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