872: Nurturing Partnerships to Create Exceptional Outcomes with Robert Glazer

What is the Future of Partnership Marketing? How does nurturing partnership drive exceptional, measurable outcomes? Partnership Marketing has evolved into “Affiliate Marketing Meets the Digitization of Business Development.” Software is now utilized to create partnerships at scale, and its evolution from affiliate networks to licensed software has expanded the definition of partnership marketing programs today.

In this episode, we have invited Robert Glazer. He is a serial entrepreneur, award-winning executive, and bestselling author. He is also the founder and Board Chairman of the global partnership marketing agency Acceleration Partners and was the co-founder and chairman of BrandCycle. Robert speaks globally to companies and organizations on business growth, culture, building capacity, partner marketing, and affiliate marketing. Today, he will talk about the Present and Future of Partnership Marketing.