873: Reaching Beyond the Limits of Innovation and Transformation with Braden Kelley

Biznik-Seattle Innovators Series with Dan Pink, Author of "Drive" at Hotel 1000 on January 12, 2010.

When it comes to innovation, timing is a huge factor. Going in too soon or too late can both cost you lots of money. Innovation isn’t all about creativity and value-creation, it is also about the services that you provide around your new idea and helping people understand how your idea can be of value to their lives. But how can we know if our innovative ideas can really affect people’s lives?

Braden Kelley is an engaging innovation speaker, workshop facilitator, toolmaker for innovation & change professionals, and a sought-after transformation and organizational agility leader. He is also the best-selling author of Charting Change and Stoking Your Innovation Bonfire. He is also the creator of the Human-Centered Change™ methodology, and has maximized profits for companies while living and working in England, Germany, and the United States. Today, Braden talks with us about the customer-employee experience, loyalty archaeology, design thinking, and innovation. Stay tuned to learn more!

Quotes

“Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.” - Braden Kelley

“Innovation is for everyone - it's not whether you're innovative or not, it's not whether you have the innovator's DNA or not. We all have a role to play in innovation.” - Braden Kelley

“If you can get yourself out in front of a trend, you can deliver a lot of value for people.” - Braden Kelley

Takeaways

01:51 Innovation is a collaborative activity that requires time, value access, and value translation to be successful.

03:53 Timing is crucial in innovation - being too early or too late can both be costly.

05:33 Innovation is not just about creativity and invention, but also about helping people understand how new solutions fit into their lives.

06:53 Putting the customer at the center and understanding the jobs they are trying to get done is key to delivering innovative solutions.

10:20 Paper was a groundbreaking innovation that enabled many other innovations, like the printing press, to become possible.

Resources:

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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