874: Build your Network with Marketing Leverage and Powerful Referrals with JP Maroney

How can we reach more people and create a bigger network? How can we get powerful referrals and marketing leverage to extend our reach? The most effective way of getting our name known is by word of mouth, especially when it comes from highly reputable people. The more they share about you, the more you will build your network through their connections with other people.

JP Maroney is an entrepreneur, investor, and philanthropist with more than 30+ years of experience starting, building, buying, and selling companies in publishing, media, advertising, software, e-commerce, textiles, training, real estate, and consulting. JP's business group includes a collection of companies and joint ventures involved in publishing, software, media, training, consulting, and internet commerce. He also serves as an advisor and/or board member with several other companies. Today, he shares the power of referrals and the concept of marketing leverage.

Quotes

“The more you give, the more you get. I believe that we get back in direct proportion to how much we give to the universe and give to other people.” - JP Maroney

“I often say ROI or die. You've got to make a return on your investment, and it may not be a front-end return. You need to know the numbers for your business.” - JP Maroney

“The ability to leverage one point of contact to reach a lot of people is so powerful.” - JP Maroney

Takeaways

02:49 Identifying and using relationships with individuals or businesses that already serve the same target customer base can be a highly effective strategy for rapid customer acquisition and growth.

08:57 Taking advantage of strategic alliances and referral networks can significantly boost customer acquisition and sales for businesses.

22:56 Knowing the key business metrics, such as customer acquisition cost and lifetime value, is crucial for making informed marketing decisions.

30:17 Understanding the nuances of a local real estate market, down to the street level, is key to making informed investment decisions.

34:41 Building relationships and providing value to others, even without expectation of immediate return, can lead to unexpected opportunities down the line.

Resources:

Podcast: Play in new window | Download (Duration: 36:38 — 50.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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