875: Establish your Brand through Content Marketing with Mark Raffan

There are various strategies you can use to promote your brand. One of the useful marketing strategies out there is content marketing. Content marketing allows you to bring the discussion to your brand through the content you are creating. The content should be educational, informative, and entertaining for people to notice it. Showcase in your content how you can solve a consumer problem with your product.

In this episode, Mark Raffan discusses Content Marketing. Mark Raffan is a serial entrepreneur, and the founder of a B2B Content Marketing Agency called Content Callout. Aside from being a marketing agency, Content Callout also has its own podcast with the same name - B2B Content Marketing: The Content Callout Podcast.