882: Boost Your Business With High-Impact Publicity with Jill Lublin

Customers are vital for your business growth. To attract them, you need to promote your company. While traditional methods like flyers and local ads are still around, digital marketing offers endless possibilities. If you're unsure how to market your business or just want to explore your options, you're in the right place – and you're not alone! Effective promotion can make a huge difference in reaching your target audience and achieving success.

Jill Lublin is an international speaker and the author of four best-selling books, one of them being “The Profit of Kindness.” She specializes in topics such as radical influence, publicity, networking, kindness, and referrals. Today, Jill discusses the importance of using publicity to elevate your authority and visibility, emphasizing the power of media appearances to create the "I've heard of you somewhere" effect. She also shares strategies for effectively reaching out to media outlets and taking advantage of personal experiences to attract clients.

Quotes

“The truth is, when you're featured on podcasts like we are now, or on TV, radio, blogs, magazines, newspapers—you name it—your authority goes up. Your star elevates, and people start recognizing you.” - Jill Lublin

“Keep it simple, like five-year-old language—no jargon. Use easy-to-remember sound bites. This helps people understand and leave with something they can say, 'Yeah, I get that.' That's what you want.” - Jill Lublin

“Take the baby step, whatever is comfortable for you. Do just one thing. Pick and do it right now and know that your message matters.” - Jill Lublin

Takeaways

04:00 Consistent and persistent visibility-building activities, such as networking, blogging, and media appearances, are crucial for elevating your authority and recognition.

11:20 Simplifying your message into concise, relatable soundbites can make it more accessible and impactful, despite the extra work required.

13:11 Knowing and refining your core message is the foundation for effective publicity and confidence-building.

16:25 Using your personal experiences and unique perspectives can help attract clients and expand your sphere of influence.

22:38 Taking small, actionable steps to get one's message out there, even if imperfect, is more important than overthinking or delaying.

Resources

Podcast: Play in new window | Download (Duration: 23:29 — 32.5MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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