886: Right Marketing Strategy For You with AJ Rivera

We often hear about how a company's needs have changed. As your business has grown and evolved, so too has the way that you market to your target customers. Today's marketers are no longer just selling products or services—they're selling messages that resonate with their client's needs. This is where a good marketing team comes in: they can help you identify the best approach for your company and its goals to reach your target audience while keeping costs down.

AJ Rivera is the founder of Blink Media Company, a consulting firm that provides businesses with executive-level guidance and leadership for their marketing teams. With extensive experience in building marketing systems and digital ecosystems for companies ranging from small businesses to large enterprises, AJ is well-versed in the ever-evolving world of digital marketing. Today, AJ discusses the importance of having a comprehensive, customized marketing strategy that goes beyond just dabbling in various tactics.

Quotes

“If your boat is already out in the ocean and has a bunch of holes in it, you should probably patch those holes first. Only then should you think about going faster, instead of just hiring more people to cover up the spots.” - AJ Rivera

“Consumers are just not putting up with it anymore. They are demanding value. Leading with value and then offering more value through things like demos, blueprint calls, or strategy calls—where consumers get something tangible to take away—will be the future.” - AJ Rivera

“Don't get distracted by the next shiny squirrel or the latest thing that promises to solve everything. Stay focused on your one to three key outcomes, and you'll see significant changes in your business and your life.” - AJ Rivera

Takeaways

01:06 Customizing a marketing strategy is crucial for businesses, as a one-size-fits-all approach often falls short.

10:14 Addressing underlying process issues and training teams are essential before implementing new marketing tactics.

12:57 Providing tangible value to customers, rather than just trying to sell, is the key to building trust and long-term relationships.

17:58 Reverse-engineering goals and breaking them down into daily, manageable tasks can help businesses stay focused and achieve their objectives.

25:32 Stay focused on your key business outcomes and don't get distracted by the "next shiny squirrel" or the latest marketing tactic, as there is no "done" in business.

Resources

Podcast: Play in new window | Download (Duration: 26:33 — 36.7MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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