893: The Guide to Amazon: Strategies for Success on the World’s Largest Online Shopping Mall with Stephen Somers

Do you want to start selling online, or are you looking for ways to increase your current online sales? There are a plethora of opportunities to do business online. Used equipment and goods can be sold through a variety of sales channels, some of which will even consign or sell on your behalf. If you want to launch a business, sell innovative products, and reach a large customer base, selling on Amazon is your best bet.

Stephen Somers is the founder of Grow My Reach, a platform that teaches online business owners how to become high-level marketers and disruptors in their industries. He has been an entrepreneur since 2014 and also runs the successful business Marketplace Superheroes, which serves over 10,000 people and teaches various Amazon selling strategies. Today, Stephen shares his journey of building a successful business and the importance of distribution and marketing.

Quotes

“Email is a massive part of what we do. If you're not using it properly, you're not running a real business.” - Stephen Somers

“You've got to keep it fresh, because if you don't, you'll just see a gradual degradation.” - Stephen Somers

“You've got to be regular and consistent, but don't be consistent if the things you're doing are never getting you results.” - Stephen Somers

Takeaways

04:09 Consistent distribution and promotion are critical for business success, with email being a foundational piece.

09:20 Businesses can create a "perpetual launch" system by incorporating different types of promotions, such as value-driven content weeks, two-week launches, and three-week launches, to maintain a consistent flow of marketing and sales.

19:21 Training your audience to expect and engage with your content and offers is as important as training yourself to maintain a consistent promotional strategy.

22:14 Maintaining freshness and uniqueness in content and promotions is crucial to avoid audience boredom and disengagement.

27:49 Providing a free, detailed guide that leads people into a sales funnel can be an effective way to introduce your products and services.

Resources

Podcast: Play in new window | Download (Duration: 34:02 — 47.0MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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