894: TyrAds: Grow the Reach of Your Mobile App Through Marketing and Advertising with Zino Rost van Tonningen

With the growth of technology comes a wide variety of mobile applications that provide solutions, entertainment, etc., to their users. Various mobile applications are arising from left to right, and some mobile app companies are struggling in growing their apps. It is clear that there will be a problem when it comes to the app's growth due to the increase in competition in the industry.

Zino Rost van Tonningen is the CEO of TyrAds, a company that helps mobile app developers scale their user base from 100k to 10 million users and beyond. With over 8 years of experience in building and growing 8-figure businesses, Zino is an expert in the field of app marketing and advertising. Today, Zino talks about the challenges app developers face in growing their user base, the importance of finding the right target audience, and how his company utilizes data and privacy-centric methods to help clients achieve their growth goals.

Quotes

“Sometimes you have a very good product that sells itself, but sometimes you have an excellent product that has a very strong viral effect.” - Zino Rost van Tonningen

“If you target the right people who are actually looking for that service, it's going to be much easier.” - Zino Rost van Tonningen

“Make sure you're prepared. As I've always mentioned, proper preparation prevents poor performance, so make sure you're properly prepared.” - Zino Rost van Tonningen

Takeaways

04:41 Successful app growth often requires more than just a great product - targeted marketing and audience identification are crucial.

14:17 Taking advantage of first-party data and privacy-centric targeting methods can help app developers effectively scale their user base, even as industry changes make traditional targeting more challenging.

15:14 Preparing for the future of app marketing, where device IDs and personal data become more restricted, is key to maintaining growth momentum.

20:42 Consumers may be willing to trade personal data for free or valuable services, but transparency and clear choices are important.

24:42 Preparing now for the future of app marketing, where device IDs and personal data become more restricted, can give developers a significant advantage.

Resources

Podcast: Play in new window | Download (Duration: 26:19 — 36.4MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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