896: RedCircle: Grow Your Audience Through Podcasting with Mike Kadin
There are currently millions of podcasts floating around the internet, covering every topic of possible interest to humans. Due to the large number of podcasts already available, it can be challenging to gain attention in this market. For podcasters who don't have a sizable following, the available methods of making money are limited at best. It's a shame, because there is so much great stuff out there, that this discouragement leads to the departure of otherwise brilliant producers from the podcasting medium.
Mike Kadin is the Founder and CEO of RedCircle, a podcast hosting and advertising platform. With his unique experience working with thousands of podcasters and advertisers, Mike has gained valuable insights into the podcasting industry and the challenges faced by independent creators. Today, Mike discusses the importance of creating high-quality, engaging content that resonates with your target audience.
Quotes
“Don't be too afraid of competition in your area, unless it's from a huge podcast that everybody knows.” - Mike Kadin
“You're not going to be good at it in the beginning. You're going to have to practice, and you'll get better. Get your first one out there, listen to feedback from your fans, iterate, and just continue to get better.” - Mike Kadin
“There's no TikTok algorithm that's going to take you to a million views tomorrow. It's a slower medium, both in terms of how people listen and in how you grow. You have to put in the work over time.” - Mike Kadin
Takeaways
02:56 Utilize cross-promotion strategies to expand your podcast's reach and grow your audience.
04:19 Focus on creating high-quality, engaging content that resonates with your target audience before worrying about monetization.
14:12 Consider offering listener support options, as many fans are willing to contribute a small amount to support creators they value.
16:33 Partner with the right platforms and services to streamline the business side of your podcast, allowing you to focus on content creation.
20:05 The podcast industry is not dominated by traditional media and celebrities, as 65% of podcast listeners are tuning in to the "middle class and long tail of podcasters."
Resources
Podcast: Play in new window | Download (Duration: 21:58 — 30.4MB) | Embed
Subscribe: Apple Podcasts | Spotify | Amazon Music | iHeartRadio | Podchaser | RSS
Filed in: Archive 4: 2020-2023 • Interview • Podcast
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