897: Omnisend: Take the Shortcut to Revenue Growth From E-Commerce Email Marketing, SMS, and Automation with Greg Zakowicz

Now more than ever, it's hard to get ahead in business. Business owners are very busy trying to get new customers, keep the ones they already have happy, and make sure their product or service is at the level it needs to be to be competitive. When you add in business costs, taxes, and employees who aren't happy, most business owners will admit they're at their wits' end. Email Marketing Automation won't solve all your business problems, but it will make the most important parts of your business much easier and more effective. 

Greg Zakowicz is a veteran marketer and the senior ecommerce expert at Omnisend. As an experienced professional in the field of ecommerce, Greg has the knowledge on how businesses can take advantage of email, SMS, and other marketing channels to drive sales and growth. Today, Greg discusses the benefits of using Omnisend, an all-in-one platform that integrates email, SMS, and retargeting capabilities to help ecommerce businesses streamline their marketing efforts and improve their overall performance.

Quotes

“15 years ago, having a sophisticated platform for marketing purposes was a lot more challenging, complex, and expensive than it is today.” - Greg Zakowicz

“Do not rest on your laurels, don't assume, and don't hold yourself back or unknowingly self-sabotage.” - Greg Zakowicz

“This stuff does not have to be hard. Don't get overwhelmed. It's super easy—just do one thing at a time.” - Greg Zakowicz

Takeaways

01:01 Integrating email, SMS, and retargeting capabilities on a single platform can help ecommerce businesses streamline their marketing efforts and improve overall performance.

05:45 Retargeting customers across multiple channels, such as email, SMS, and social media, can effectively rekindle their intent and drive more sales.

13:36 Embracing new marketing channels, like SMS, even if they may not seem like a natural fit for your audience, can lead to unexpected growth opportunities.

17:51 Constantly experimenting and trying new tactics, even if they seem risky, is crucial for staying ahead in the ever-evolving ecommerce landscape.

23:38 Focusing on one step at a time, rather than getting overwhelmed by the complexity of multi-channel marketing, is the key to successful implementation.

Resources

Podcast: Play in new window | Download (Duration: 24:34 — 33.9MB) | Embed

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Filed in: Archive 4: 2020-2023 • Interview • Podcast

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